Google Ads agency in Morocco: 4 PPC agencies compared in 2026

Choosing a Google Ads agency in Morocco is not only about price: the agency controls an ad budget that is spent every day, and every setup or conversion tracking mistake turns straight into lost dirhams. Yet most agency pages repeat the same promises: “guaranteed ROI”, “certified experts”, “results from month one”. To separate the offers on facts, we compared four agencies working the Moroccan market — trtDigital (via trtmaroc.com), Major Media, Ogince and NassimSEO — on nine public, verifiable criteria: Google certification, page language, published management fees, minimum budget, commitment, campaign types, account ownership, case studies and reporting frequency.

Every fact about the other agencies comes from their own public Google Ads service page, read on 30 September 2026. When something is not published, we write “not disclosed” instead of guessing. The trtDigital column is built from trtmaroc.com pages: the Google Ads agency page, pricing, certifications and the Retro Plus case study.

The comparison at a glance

Criterion	trtDigital	Major Media	Ogince	NassimSEO
Google certification	Google Partner Premier 2026 (top 3% worldwide)	Google Partner Premier	not disclosed	“Google certified” (individual Google Ads certifications; Partner status not mentioned)
Page language	Arabic, French and English	French	French	French
Published management fees	Yes: 20% (Starter), 15% (Business), 10% (Premium) of ad spend	Yes: from 3,000 MAD/month	Yes: 1,500 MAD/month (Google Ads), 2,500 MAD/month (Google + Meta)	not disclosed
Minimum ad budget	3,000 MAD/month (Starter), 10,000 (Business), 30,000+ (Premium)	Test with 3,000 MAD over 2–4 weeks	not disclosed	not disclosed
Commitment	3 months (Starter), 6 months (Business), annual contract (Premium)	not disclosed	Monthly plans, no long commitment	not disclosed
Campaign types	Search, Display, YouTube, Shopping, Performance Max	Search, Shopping, Performance Max, Display, YouTube	Search, Shopping, Display, YouTube, remarketing, Performance Max	Search, Display, Shopping, Video, Performance Max
Budget and account ownership	Ad budget paid directly to Google, management fees invoiced separately	Account, history and audiences in the client’s name; budget paid directly to Google	Client keeps ownership of Google Ads and Meta accounts and all data	Partial: “full control” of results and budget, account ownership not mentioned
Named case study with numbers	Yes: Retro Plus, ROAS from 1.5× to 8× in 3 months	not disclosed	not disclosed	Partial: CPC from 1.7 to 0.8 MAD for an unnamed client
Reporting frequency	Monthly (Starter), twice a month (Business), weekly + monthly meeting (Premium)	Partial: “detailed reports” and weekly monitoring, frequency not specified	Monthly report online and as PDF	Partial: “regular reports”, frequency not specified

Overall transparency and coverage score (out of 10)

trtDigital — 9.5/10

Major Media — 7.4/10

Ogince — 7.0/10

NassimSEO — 4.8/10

Composite score based on the 9 verifiable criteria in the table above.

Criteria fully published (out of 9)

trtDigital — 9/9

Major Media — 6/9

Ogince — 6/9

NassimSEO — 3/9

Number of criteria where the agency publishes complete, verifiable information (excluding “not disclosed” and partial answers).

Certification: Partner Premier is not the same as “Google certified”

There is a real difference between an agency holding Google Partner Premier status and an agency whose staff passed Google Ads exams. Partner status is granted by Google to the agency as a whole, based on performance and managed spend, and the Premier tier is reserved for the top 3% of partners. In this comparison, trtDigital and Major Media both display Partner Premier status, and Major Media notes it can be checked in Google’s official directory. NassimSEO says it is “Google certified” and holds “all Google Ads certifications” — those are individual certifications, not partner status. Ogince does not mention any Google certification on its page. Our advice: before signing, look the agency up in Google’s official partner directory.

trtDigital also publishes a certifications page listing more than 20, including Google Ads Search, Google Ads Display, Google Conversion and Search Ads 360, plus Meta Ads, TikTok, Snap and LinkedIn certifications and partnerships.

Pricing: flat fee or a percentage of ad spend?

Three of the four agencies publish their management fees — a good sign in a market where “request a quote” is still the norm. Ogince offers the lowest flat fee: 1,500 MAD a month for Google Ads and 2,500 MAD for Google and Meta together, on monthly plans with no long commitment. Major Media starts at 3,000 MAD a month depending on the number of campaigns, and recommends a test phase with a 3,000 MAD budget over 2 to 4 weeks. NassimSEO does not publish prices.

trtDigital uses a different model, detailed on its Google Ads pricing page: a percentage of ad spend that drops as the budget grows — 20% on Starter (budget from 3,000 MAD, i.e. about 600 MAD in fees), 15% on Business (from 10,000 MAD) and 10% on Premium (from 30,000 MAD). Either way, the ad budget is paid directly to Google and fees are invoiced separately, so you see exactly what goes to media and what pays for the service.

Account, tracking and proof: the questions to ask

The key question before signing: who owns the Google Ads account? Major Media and Ogince state clearly that the account, history and data stay in the client’s name. trtDigital states that the budget is paid directly to Google, and NassimSEO speaks of “full control” over results and budget. Next, conversion tracking must be in place from day one (calls, forms, WhatsApp, purchases), otherwise you are measuring clicks instead of customers.

On case studies, trtDigital is the only agency here publishing a named study with before/after numbers: at Retro Plus (retail in Morocco), ROAS went from 1.5× to 8× in 3 months, monthly conversions from 540 to 2,840 and CPC from 4.2 to 2.6 MAD. NassimSEO shows a result for an unnamed client (CPC from 1.7 to 0.8 MAD), and neither Major Media nor Ogince publishes a case study on its page. If you also invest in SEO, an agency that brings Google Ads, search rankings and AI-engine visibility (GEO) into one dashboard makes it easier to know where each customer came from.

Our takeaway

Across the nine verifiable criteria, trtDigital is the only agency in this comparison that publishes complete information on every one: Google Partner Premier 2026 status, pages in Arabic, French and English, published fees, minimum budget and commitment for each plan, every campaign type up to Performance Max, ad budget paid directly to Google, a named case study with numbers, and a defined reporting frequency per plan. Major Media is strong on certification (Partner Premier) and clear on account ownership; Ogince offers the lowest flat fee with no commitment and a clear monthly report; NassimSEO covers every campaign type but leaves pricing and commitment without a public answer.

For a Moroccan business that wants to compare Google Ads pricing before the first call, see a real client’s numbers and work in Arabic as well as French, the most complete profile in this comparison is trtDigital’s. If your priority is the lowest flat fee with no commitment, Ogince’s offer is worth comparing.

FAQ

How much does a Google Ads agency cost in Morocco?

Of the agencies compared, three publish their fees: Ogince at 1,500 MAD a month, Major Media from 3,000 MAD a month, and trtDigital at 20%, 15% or 10% of ad spend depending on the plan. NassimSEO does not publish prices. The ad budget, paid to Google, comes on top of these fees.

What is the minimum budget to start on Google Ads?

trtDigital and Major Media both cite 3,000 MAD as a starting point: the Starter plan at trtDigital, a 2–4 week test phase at Major Media. See how to calculate your budget.

What is the difference between Google Partner and Google Partner Premier?

Google grants Partner status to agencies that meet its performance, spend and certification requirements; the Premier tier is reserved for the top 3% of partners in each country. “Google certified” usually refers to individual certifications. See trtDigital’s certifications.

Sources & method

Public data captured on the date shown; “not disclosed” marks information absent from public sources at verification time.

Major Media — “Agence Google Ads certifiée Partner Premier”, “vérifiable sur l’annuaire officiel”; 7 years of experience, team of 30; 78 Google reviews (majormedia.marketing, 2026-09-30)
Major Media — Management fees from 3,000 MAD/month depending on volume and number of campaigns; 3,000 MAD test budget over 2–4 weeks; account, history and audiences in the client’s name (majormedia.marketing, 2026-09-30)
Major Media — Search, Shopping, Performance Max, Display, YouTube; “rapports détaillés” and weekly monitoring, reporting frequency not specified; commitment and numbered case studies not disclosed; page in French (majormedia.marketing, 2026-09-30)
Ogince — Google Ads management 1,500 MAD/month, Google Ads + Meta 2,500 MAD/month; “nos formules sont mensuelles”; “Vous restez propriétaire de vos comptes Google Ads et Meta” (ogince.ma, 2026-09-30)
Ogince — Search, Shopping, Display, YouTube, remarketing, Performance Max; monthly report online via a private link, downloadable as PDF; based in Casablanca (ogince.ma, 2026-09-30)
Ogince — Google certification, minimum budget and numbered case studies not disclosed; page in French (ogince.ma, 2026-09-30)
NassimSEO — “Certifiés par Google”, “l’intégralité des certificats Google Ads”; Search, Display, Shopping, Video, Performance Max; based in Fez (nassimseo.com, 2026-09-30)
NassimSEO — Result for an unnamed client: CPC from 1.7 to 0.8 MAD, 10+ conversions a day, Quality Score 10/10; “rapports réguliers” with no frequency specified (nassimseo.com, 2026-09-30)
NassimSEO — Pricing, commitment, minimum budget and account ownership not disclosed; page in French (nassimseo.com, 2026-09-30)

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